This is my third rodeo at the infamous Adobe Max conference and it has yet to disappoint. If you ever have a chance to attend, here are a few things to keep in mind as well as some stuff I learned at this years, Adobe Max.
How to do MAX.
Prepare to be surrounded by, and probably intimidated by some of the most talented and creative people on the planet.
There will be a ton of people (12,000 or so I think) so be patient and take it easy.
Be open-minded and ready to learn.
Jump out of your comfort zone and meet no less than 10 new people.
Ask questions during the sessions.
Bring a bag for the free swag.
Don’t call it an early night and be lame… hang out with new friends and enjoy the nightlife.
Soooo what did I learn?
Adobe hires crazy talented engineers that are borderline magicians
Adobe XD keeps on getting better so watch out InVision and Sketch
Draplin can talk about anything and still kills it
Only use the following typefaces: Clarendon, Baskerville, Caslon, Garamond, Univers, Helvetica, Trade Gothic, Futura and Franklin Gotham
DKNG are the real deal and can make anything in illustrator
Experiential design is a new and hot career in the design industry
Coke has killer branding and an incredible creative team
Dimension makes 3D less scary
Chris Do from The Future Podcast is a really cool dude and walks really fast
I have an addiction to free posters
James Victore is a bad ass, killer speaker and could probably make a living as a country singer as well