Problem:
Riverside University Health System organizes a yearly event to raise funds to further assist the community. The organization puts on a multiple days event including a gala, storytime with Santa and a Christmas Tree decorating competition. RUHS needed an overall design look to brand the entire event as well as individual events. They needed a flexible design system with stand-alone elements to promote both the entire event as well as individual events in both print and digital.
Solution:
We worked closely with the marketing team at RUHS to come up not only with an overall design direction, but separate elem=ents that could be used to promote the individual events. We were able to create matching event titles matching the overall "Festival of Trees" title and created unique ornaments that could be used throughout the campaign.
• Art Direction
• Digital Design
• Print Design
• Typography
• Direct Mail