The Lancers Athletic Association is responsible for fundraising for athletic teams at CBU. The department launches a yearly campaign to potential donors, parents and alumni. We worked together to create a fully integrated marketing campaign that would inform members of benefits and allow them to donate to the team of their choice. This project required us to photograph various student-athletes that would be used across the collateral.
In order to communicate all of the content requested, we created a booklet stylebrochure showcasing the athletes, member benefits and future plans for the university's athletic programs. Along with the brochure, we created apparel, stationeryand custom member packaging to create an all around consistent campaign.
* 2016 ADDY Awards Gold Winner