We worked with the admissions department at CBU, to create a fully integrated marketing campaign for the upcoming year. The “Put Faith in the Journey” type face was created to show emotion and represent a lifestyle brand. We created a visual language that showed the Southern California look across all of the marketing platforms, to give future students a glimpse of the experiences they would have in college. We also designed a fully responsive site as well as a television spot which carried the same theme. In addition to the marketing collateral to attract future students, we used the visuals for the acceptance process. A custom box was designed and used as an acceptance package to invite students to enroll at CBU.
• Art Direction
* 2016 ADDY Awards Gold Winner