The Chancellors Club at UC Irvine was in need of consistent collateral that supported the overall university's brand style guide but was visually arresting to help promote awareness and help raise funds.
We worked closely with the department to understand their target audience and their goals for this marketing collateral. We used the secondary approved university colors to make these distinctive from the university's general marketing collateral but keep a consistent feel. This is an ongoing project and spans across print and digital.
• Art Direction
• Identity Design
• Print / Digital