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EDGAR GARCIA DESIGN Co.
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What I learned at Adobe Max 2017??

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This is my third rodeo at the infamous Adobe Max conference and it has yet to disappoint. If you ever have a chance to attend, here are a few things to keep in mind as well as some stuff I learned at this years, Adobe Max.


How to do MAX.

  1. Prepare to be surrounded by, and probably intimidated by some of the most talented and creative people on the planet.

  2. There will be a ton of people (12,000 or so I think) so be patient and take it easy.

  3. Be open-minded and ready to learn.

  4. Jump out of your comfort zone and meet no less than 10 new people.

  5. Ask questions during the sessions.

  6. Bring a bag for the free swag.

  7. Don’t call it an early night and be lame… hang out with new friends and enjoy the nightlife.


Soooo what did I learn?

  • Adobe hires crazy talented engineers that are borderline magicians

  • Adobe XD keeps on getting better so watch out InVision and Sketch

  • Draplin can talk about anything and still kills it

  • Only use the following typefaces: Clarendon, Baskerville, Caslon, Garamond, Univers, Helvetica, Trade Gothic, Futura and Franklin Gotham

  • DKNG are the real deal and can make anything in illustrator

  • Experiential design is a new and hot career in the design industry

  • Coke has killer branding and an incredible creative team

  • Dimension makes 3D less scary

  • Chris Do from The Future Podcast is a really cool dude and walks really fast

  • I have an addiction to free posters

  • James Victore is a bad ass, killer speaker and could probably make a living as a country singer as well

 

Thank you Adobe Creative Cloud for another memorable and insightful conference.

categories: adobe
Tuesday 11.07.17
Posted by Edgar Garcia
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