Coach Across America exists to empower youth through sports, placing coaches—often from the same neighborhoods—as mentors who help kids realize their full potential. Our goal was to translate that mission into a bold, high-energy visual identity that speaks directly to a new generation.
We built the system around the idea of movement and impact, using athletic tape as the core visual device. The torn textures and layered typography echo the energy of the game and the grit of real community work. Combined with vibrant color and confident type, the identity captures the spirit of competition, teamwork, and change both on and off the field.