We partnered with Medium Rare and The Golden State Warriors to launch their Golden State Warriors Legacy NFT Collection - the first professional sports team to ever launch an NFT.
This collection commemorated the team’s six NBA championships and their most iconic games in franchise history. The campaign created incredible buzz and demand setting the precedent for sports franchises across the world.
I was responsible for the overall creative vision across the integrated campaign that consisted of digital promotional ads, photography, video, and social.