I led the creative direction for Gronk Beach, the high-energy music festival created by four-time Super Bowl Champion Rob Gronkowski. Produced by Medium Rare, the event brought together top artists for the ultimate Big Game Weekend party in Las Vegas.
The visual identity captured Gronk’s larger-than-life personality—bold, vibrant, and built for celebration—setting the tone for a sold-out event that blended sports, music, and culture into one unforgettable experience.