Guy’s restaurant Reboot was a philanthropic event hosted and led by Guy Fieri. The goal was to travel across the nation, identify restaurants that had been affected by the pandemic, and provide selected restaurants with grant money to rebuild their business.
I led the overall creative direction for the event which included integrated marketing, social strategy, overall branding identity, and the event design.
Guy’s Restaurant Reboot managed to gain national recognition, reached 3 million viewers, and raised more than $300,000 to gift restaurants in need.