First off… if you’ve never heard of Harry Mack go give him listen then come back and continue on this page.
Harry Mack and I worked on creating a brand for himself as a prolific freestyle rapper. We explored a handful of handwritten letter marks to give his name an organic and authentic look while keeping a street art component to it.
Once we landed on the wordmark we would use, we built out other components to support his overall brand. These components included:
• Video Marks
• Animated Wordmarks
• Profile/Avatar cover
• Social Media Branding