hello.

Thank you for reaching out to us and giving me the opportunity to be part of this amazing project. I am confident that together, we can come up with functional and creative ways to represent your brand.

We enjoy working closely with the client and maintaining an open dialogue throughout the entire design process so we both are always on the same page. We are always open to suggestions and feedback so that we better understand your needs and your brand as a whole. While we are open to collaborating, please trust the design process and our design experience since our job is to give you the best solution that is both creative and functional. 

Research

This is where I start with all of my projects. Research will be conducted on on your industry, your competitors, your target audience and your brand to make sure we create a custom solution tailored directly for your brand. I will provide a complete audit to view the brand in its current state.

Ideation

I always start with ideas and rough concepts to make sure we are moving in the right direction. Making sure we land on a solid concept is key in making sure it is the foundation for the rest of the project.

concepts

This is where I drink a lot of coffee start building out the best ideas from the previous stage. I will test and make sure the brand identity will work across various applications. All of the concepts gets mocked up to show how the ideas and concepts will live in the real world.

Approvals

High fives all around we made it. Once approved, we will export project files in various file types to make sure the client has everything they need moving forward in using the new branding materials.

The Case Study

I have worked with some awesome companies and here is one of my favorite projects that aligns with your industry. This gives you a good idea of how I work and the end results. 

The Go Fund

The Go Fund is a non-profit organization that sends missionaries across the globe while helping them raise money to pay off student debt. I worked closely with them on providing initial style scapes (which we do for every branding project) to explore a new brand direction. The three concepts were based on their three main personas we identified and wanted to engage with. Each concept focused on different vibes while still maintaining the overall brand story.

client
references

The Go Fund

JAY STOVALL, Director of Marketing

I’ve worked with Edgar for several years on a variety of different projects and one thing remains the same, he is a genius when it comes to type, design, and branding. I have yet to meet a designer that works as efficient as him, without missing a beat when it comes to the excellence of design. Edgar has never missed a deadline and has gone above and beyond in the presentation of products. If you want to take your organization or product to the next level, Edgar is your guy.

biola eagles Athletics

KEVIN ROYSEL, Director - Biola Eagles Athletic Association

Edgar is a rare talent in a very competitive field of graphic design and marketing. His desire to put the best product/brand into each respective department around campus was evident in his work. Whenever there was a creative idea that we had to launch new efforts within our department he listened and provided wise counsel on how to move forward. It was an absolute pleasure to work alongside Edgar for three years and his amazing leadership and creativity can be found throughout every single one of our athletic development efforts. Incredibly grateful for his efforts.

cal baptist

JEREMY ZIMMERMAN, Director of Marketing 2005-2017

I had the pleasure of hiring and working alongside Edgar for more than ten years. During that time we worked on hundreds of projects and grew our team. In addition to being a highly skilled designer (in every medium both tangible and digital) and marketer, Edgar proved to be a very effective communicator, adviser and leader.