Directed and executed the overall visual brand of this integrated live event. Created the brand style guide and managed the creative on all touchpoints of the event.
The SI Awards was one of the most exciting nights in sports that brought thousands of fans together and live streams to an audience of millions. The event was filmed live from the Seminole Hard Rock Hotel and Casino in Hollywood, Florida.
The SI Awards were highlighted by a live reveal of the 2021 Sports Illustrated Sportsperson of the Year and several honors recognizing notable athletes, teams, and moments that made 2021 memorable.