Worked with Harry Mack and his team to create CD and Vinyl packaging for his two EPs. We leaned heavily on the analog process to match the end deliverables by printing, scanning, cutting, ripping, and mashing it all together to create this fantastic package.

Check out the behind the scene process video!

Portrait Church is a local organization with a compelling vision and mission but lacked a distinct visual identity. The church's nomenclature draws inspiration from portrait photography, symbolizing its aim to place individuals at the core of its organizational ethos. Our collaborative effort entailed crafting a primary logo featuring a shutter icon, the cornerstone of a comprehensive brand identity system. This endeavor extended to encompass various ministries affiliated with the church, ensuring a cohesive and impactful visual representation across all facets of its visual identity.

Directed and executed the overall visual brand of this integrated live event. Created the brand style guide and managed the creative on all touchpoints of the event.

The SI Awards was one of the most exciting nights in sports that brought thousands of fans together and live streams to an audience of millions. The event was filmed live from the Seminole Hard Rock Hotel and Casino in Hollywood, Florida.

The SI Awards were highlighted by a live reveal of the 2021 Sports Illustrated Sportsperson of the Year and several honors recognizing notable athletes, teams, and moments that made 2021 memorable.

We partnered with Medium Rare and The Golden State Warriors to launch their Golden State Warriors Legacy NFT Collection - the first professional sports team to ever launch an NFT.

This collection commemorated the team’s six NBA championships and their most iconic games in franchise history. The campaign created incredible buzz and demand setting the precedent for sports franchises across the world.

I was responsible for the overall creative vision across the integrated campaign that consisted of digital promotional ads, photography, video, and social.

Guy’s restaurant Reboot was a philanthropic event hosted and led by Guy Fieri. The goal was to travel across the nation, identify restaurants that had been affected by the pandemic, and provide selected restaurants with grant money to rebuild their business.

I led the overall creative direction for the event which included integrated marketing, social strategy, overall branding identity, and the event design.

Guy’s Restaurant Reboot managed to gain national recognition, reached 3 million viewers, and raised more than $300,000 to gift restaurants in need.

We worked with the admissions department at CBU, to create a fully integrated marketing campaign for the upcoming year. The idea of this campaign was to focus on the verb “Live” and build out the campaign off of that single word. The campaigned spanned across digital, print and outdoor channels and has gained traction in our market. This integrated campaign also won a Gold Award as well as a Judges Award in the American Advertising Federation.

• Art Direction
• Typography
• Design
• Video
• Print
• Digital
• Outdoor

* 2018 ADDY Awards Gold Winner

* 2018 ADDY Judges Award Winner

The idea behind Black Entrepreneurs Day was to create A free global live-stream celebrating black business and entrepreneurship. Black Entrepreneurs Day highlighted by Game Changer Conversations with Black business icons & performances from superstar artists featuring: Shaquille O’Neal, Gabrielle Union, Chance The Rapper, Magic Johnson, Jamie Foxx, Robert Johnson, LL Cool J and more! Most exciting, Daymond also on a quest alongside The NAACP to find and awarded $225,000 to an up and coming Black business as part of the live stream.

I teamed up with Medium Rare to create and design the event branding and visuals for this virtual event. The branding was comprised of the overall event logo which was sued throughout the branding as well as hand drawn elements to support the visual identity. We landed on a loud and bright color palette to make sure the event branding appealed to a younger audience. The event gained global recognition, was advertised on major news outlets, and was featured on TMZ.

Teamed up with world-renown DJ Carnage to create an alternate brand for his upcoming shows. The main mark had to work across various applications and be simple enough to be recognizable. The Taraka logo has been used across the globe now and has quickly gained brand equity. You can see the Taraka brand in use at the Wynn Hotel in Las Vegas.

First off… if you’ve never heard of Harry Mack go give him listen then come back and continue on this page.

Harry Mack and I worked on creating a brand for himself as a prolific freestyle rapper. We explored a handful of handwritten letter marks to give his name an organic and authentic look while keeping a street art component to it.

Once we landed on the wordmark we would use, we built out other components to support his overall brand. These components included:

• Video Marks
• Animated Wordmarks
• Profile/Avatar cover
• Social Media Branding

I had the opportunity to team up with Penguin Random House to design a couple of the game cards for their new game, "The Questions Hip Hop Trivia." We provided a few initial proofs and finally delivered two approved covers used as part of the game trivia card set. Being a Hip Hop head, this project was a perfect match.

Story City is a new church that is being planted in the heart of LA. They needed help creating a simple, timeless, and straight-to-the-point brand system to help them tell their story. The name says it all, Story City cultivates the stories of its members to reach out to the community. The viewfinder in the main mark became a vehicle to highlight and share those stories.

Problem:

An awesome up and coming brewery with great vision, amazing beer, but no identity.

Solution:

I worked directly with the owners to design a brand mark they could use for their future brand.

Lot 713 is an upcoming brewery in Riverside, CA needing an identity package that was welcoming and classic. The name "Lot 713" was a homage to the owner's first property which was lot # 713. Previous to the owners purchasing the property, the home had burned down and all that was left was the property lot number plate. We worked closely with the owners in making sure the new identity resonated with the brand they are building. Check out our sketches, inspiration board and final logo below.

• Art Direction
• Identity Design

We worked with the admissions department at CBU, to create a fully integrated marketing campaign for the upcoming year. The “Put Faith in the Journey” type face was created to show emotion and represent a lifestyle brand. We created a visual language that showed the Southern California look across all of the marketing platforms, to give future students a glimpse of the experiences they would have in college. We also designed a fully responsive site as well as a television spot which carried the same theme. In addition to the marketing collateral to attract future students, we used the visuals for the acceptance process. A custom box was designed and used as an acceptance package to invite students to enroll at CBU. 

• Art Direction
• Typography
• Design
• Video
• Print
• Digital
• Outdoor

https://www.calbaptist.edu/journey/

* 2016 ADDY Awards Gold Winner